How is SEO going to change in 2020? Well, for stars, the share of organic search results will go to gradually decline as more ads rule the SERPs.
Let’s discuss the bigger SEO trends we’re going to see in 2020:
Trend: 1 The SERPs Will Get More Consolidated
The search engine results pages (SERPs) are not the same as they used to be even some years ago.
The percentage of ad share has increased, the reply boxes and conspicuous snippets have started getting a lion’s share of the click, and the “People Also Ask” Characteristic that was launching in 2018 (which harvester some reply boxes together pushing the inorganic search result down) has grown in value:
All such characteristic have reduced the share of inorganic clicks to about 10% – down from around 50% that it used to be:
The number of zero-click searches (also better-known as “rank zero snippets” and “position zero”) is going up, meaning that you will get a reply correct there on the search results page rather than having to click on a link and visit a web page. This combining of the SERPs will create SEO hard-bitten than ever before.
To maintain the flow of traffic to your website, you’ll essential to think outside the reply box and change, which excludes instrumentality omni channel marketing as well as long-tail keywords.
Trend 2: Keyword Research Will Be Even More Essential
Google has germinated from being a search engine to a reply engine. Although how keywords were used in the web pages to modify relevancy has changed, the basis of your SEO scheme still rests on keywords research.
Use a combination of tools to ready your master keyword list, such as Google Keywords Planner, SEMrush, Ahrefs, Reply The Public and UberSuggest.
Discovery keywords that result in more clicks than searches as discussed in this article by Nick Eubanks. This will assist you to identify keywords where the seeker clicks on more than one result:
Trend 3: Influencers Will Modify Your Site’s Engagement Metrics
Engagement prosody specifies the effect of your content. Although not stated straight by Google, the search engine large measures the engagement metrics of your site to amended measure the quality of your content and then rank it in the search results.
The engagement metrics that play an essential role in rankings are:
Bounce Rate: Refers to the percentage of visitors who visite your website and then leave without visiting some other pages on your site.
Dewell Time: The time ‘tween when a person clicks on a search result and when they leave that page.
Time on Page: The amount of time a visitor spends reading an individual page on your website.
Return Visits: The number of visitors who land on your site increases after having visited it before.
Click to Call: The number of Click-to-call pursuits that are made to connect with your business.
Comments: The number of states that people leave about your business or your content.
In 2020, the content or brands that an influencer endorses will receive more social shares and high engagement in terms of comments and time-on-page.