Technical SEO: Analysis of the Website’s technical factors that impact its rankings.

•  Code Efficiency
•  Website Speed
•  Mobile Response
•  SSL/HTTPS

Introduction SEO

SEO is an acronym for Search Engine Optimization, which is the process of improving a website so that it is easily found online. It focuses primarily on improving a website’s ranking in search engines like Google and BING. The more websites that appear in search engine rankings, the more likely they are to be evaluated when a website gets more traffic.

Code Efficiency

An important factor for website optimization is the efficiency of the code with which the website is developed. Bloated, inefficient code can slow down a website’s load time and dilutes the code -to text (on-page-content). When we improve the content on the page, Google optimizes for minimizing website code. When code is low, Google can easily understand the semantic meaning of a page this helps improve ranking.

Website Speed

Google’s ranking algorithms are constantly updated to improve their user’s experience in addition to providing valid queries that solve queries. Google also implements its website rankings a faster website provides a user experience for a website visitor. Because everything else is the same, Google will provide a faster website than a slow website. Because most likely visitors will experience a faster web page load time should be less than 2.5 seconds.

Mobile Responsiveness

Another important ranking factor is whether a website responds, which means that the website layout is adjusted to the type of tool used to view the website. When a website is responsive, it provides a lot of experience for everyone. Websites that are not responsive try to provide the entire width of a webpage for a desktop on a smartphone or tablet. In order to fit the page, the content on the page needs to be reduced in size, which usually enables this page unviewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.

SSL/HTTPS

Google, like its users, prefers secure websites. A website with malware is an extreme example of a poor, insecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of HTTPS websites over HTTP sites.

HTTPS simply means that the website is secured with an SSL certificate.SSL stands for Secure Socket Layer. It is a communication protocol that creates secure links between visitor and website. The protection of the information entered and received by a visitor through the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (Http).