What is the difference between White Hat vs Black Hat SEO? Both will get you results, but one can get penalties from search engines that can immediately leave you behind in terms of rankings and traffic, despite satisfactory results. And while SEO is constantly changing and developing ways to keep up with the new algorithms,(like Google’s latest rumored release, Fred), knowing the difference between these two approaches to so can save you from falling into a trap. And can quickly backfire on your SEO efforts.


What is White Hat SEO :


Improve the search experience for targeted users who are not looking for their own machines. Search engines have to constantly update and upgrade their algorithms so that they always deliver the most accurate, reliable results. Black hat SEOs and increasingly bot programmers are adept at finding workarounds, which means the cycle of change is near-constant. The one constant is that going about your SEO in the right ways-” white hat SEO,” or ethical SEO techniques while they require more time and effort, will always pay off in the long run.


White Hat is a technology designed to capture organic search traffic with high-quality content and it can include a number of tactics such as:

  •  Protecting quality internal links Backlinks should be on the relevant sites and should act as a ”vote” for your site.
  •  Producing real long-form quality materials add awareness and traffic to relevant social and email campaigns.
  •  Use of keywords and keyword analysis.
  •  Great site organization. You want to make it as easy for search engine bots to crawl your website as possible, so a clear site architecture is important. Also, search engines prioritize information (e.g., headers and titles) so ensuring the most important
  • keywords are in the header tags is important.
  • Google provides a guide for acceptable SEO techniques you can refer to here and Bings provides a set of guidelines, as well.

Do you want to improve your status hire an SEO expert :


Create a content strategy. Whether it’s a blog, contributing content to syndication sites, a social campaign, or all of the above, a great SEO can come up with a multi-pronged content strategy that’s perfect for you.

Research the best keywords that are related and what people are looking for, you should use your keywords according to your audience.

These Techniques all take time and effort, but they’re worth it-even older content can continue to increase in rank and drive traffic, penalty-free.

What is Black Hat SEO?


Black hat SEO is largely characterized by ploys to appeal to the machines in search, not the people doing the searching. in a way, it’s ”cheating the system” to get quick turnaround results. But, if you’re found using these techniques, your site can be penalized-and in some cases, de-indexed altogether.

These sorts of techniques are typically used on sites with a quick-return business model, like retail sites or subscription sites. Black hat SEO techniques can include:


  • Using spam, duplicate content or ”scraped” content.
  • Automation, but not all automation-specifically content automation of little to no value to users or automated link building using software to build thousands of low-quality backlinks in very little time.
  • Trying to take down a competitor with a negative campaign or wrongfully reporting them for spam or black hat techniques gateway pages that grab users with the keyword, then redirect to another (potentially unrelated) site.
  • Using hacked sites to place your content and links on, unbeknownst to the actual site owner.
  • Learn more about common SEO mistakes and how to avoid them want to boost your SEO the right way with ethical, white hat SEO tactics. Browse SEO expert on upwork today